The OK Kids Korral Endowment
For the Children. For the Future.
When Toby Keith created OK Kids Korral, he envisioned a place where children battling cancer and their families could find comfort, kindness, and a home-away-from-home, all at no cost.
For families facing the unimaginable challenges of childhood cancer, the Korral offers something beyond a place to stay. It offers a place to rest, find encouragement, and simply be together.
Toby considered OK Kids Korral one of his greatest accomplishments. In his final interview, he expressed his concern for its future, asking who would care for the Korral, who would fund it, and who would carry the torch.
Today, we hope you will help us answer those questions.
What Is an Endowment?
A lasting investment in the future of OK Kids Korral.
An endowment is a fund designed to provide financial support not just for today, but for generations to come.
Unlike traditional donations that help cover the Korral's immediate operating expenses, contributions to the endowment are invested with a long-term purpose.
The goal is to preserve the fund's value over time while generating a dependable source of financial support for the Korral's ongoing operations.
Through careful investment management and a responsible spending policy, a portion of the endowment can be used each year to help fund the Korral, while the remaining assets continue working toward its long-term sustainability.
Simply put, an endowment helps ensure the generosity of today continues
caring for families tomorrow.
Why Is an Endowment So Important?
Because the need for the Korral will not end.
Every year, families arrive at OK Kids Korral facing some of the most difficult moments of their lives.
While their children undergo cancer treatment, parents must navigate overwhelming emotional and financial challenges. The Korral provides a safe, supportive place to stay without adding the burden of lodging expenses.
Operating this home requires dependable financial resources.
Today, the Korral relies on the generosity of individuals, businesses, and community partners. Their support has made our mission possible, and it will always remain essential.
However, charitable giving can fluctuate from year to year. Economic uncertainty, changing donor priorities, and unforeseen circumstances can all affect annual contributions.
The endowment helps protect the Korral from those uncertainties.
By creating a permanent source of financial support, we can strengthen the foundation's financial stability, reduce our dependence on annual fundraising, and help ensure the Korral remains available to families for decades to come.
The endowment isn't about changing what we do.
It's about making certain we can always do it.
Our Goal: $10 Million by 2029
The Toby Keith Foundation has established a $10 million endowment goal to help secure the long-term future of OK Kids Korral.
Reaching this milestone will provide a significant source of ongoing financial support for the Korral's operations, helping sustain the mission Toby began.
Every contribution brings us closer to that goal.
Whether you make a gift today, pledge your support over several years, or include the endowment in your estate plans, you become part of a lasting commitment to the children and families who will need the Korral in the years ahead.
Your Gift Creates a Lasting Impact
A contribution to the endowment does more than provide financial support.
It helps:
Protect the Korral's Future
By creating a sustainable source of funding beyond annual donations.
Provide Stability for Families
By helping ensure a welcoming, cost-free home remains available during cancer treatment.
Extend the Impact of Your Generosity
By supporting children and families for generations to come.
Ways to Support the Endowment
There are many ways to make a meaningful contribution, and every gift matters.
Make a Gift Today
Support the endowment through a one-time donation, a recurring contribution, or a multi-year pledge.
Give Through Your Assets
Consider a gift of stocks, bonds, mutual funds, or other eligible assets.
Leave a Lasting Legacy
Include the endowment in your will, trust, or retirement account beneficiary designations.
Whether your gift is made today or planned for the future, your generosity helps build a stronger foundation for the families who will one day walk through the Korral's doors.
Together, We Will Carry the Torch
Toby Keith built OK Kids Korral out of compassion for children battling cancer and the families standing beside them.
Now, it is our honor to ensure that his vision continues and we hope you will join us.
The endowment represents our commitment to the future—a promise that the doors of the Korral will remain open, its rooms will remain welcoming, and families will continue to find comfort and kindness when they need it most.
Together, we can protect what Toby built and ensure his greatest gift
continues giving for generations.
Let's Talk About the Future
If you would like to learn more about the endowment, discuss a significant gift, or explore giving opportunities that reflect your personal goals, I would welcome the opportunity to speak with you.
Juliet Nees-Bright
Chief Advancement Officer
The Toby Keith Foundation
